I’m going to say the quiet part out loud: running Vehicle Listing Ads (VLAs) at a national level for an OEM is brutal—not because the product doesn’t work, but because the automotive business model is fundamentally allergic to anything that doesn’t reinforce dealer fiefdoms. I know this because I lived it. I busted my ass—for … Read more

When I first entered the auto industry nearly 15 years ago, I didn’t fully grasp just how male-dominated it was. I knew it intellectually, of course — the stereotypes were everywhere — but living it day to day is a very different experience. I joined an agency where the hallways, boardrooms, and executive meetings were … Read more

Let’s get something out of the way first: having to grow traffic from 0 is terrifying.Zero traffic is not a number. It’s a void. It’s an existential crisis wrapped in Google Analytics showing “0 users” and mocking you in real time. But here’s the thing—if you dropped me into a brand-new site, no authority, no … Read more

A practical guide to how Vehicle Listing Ads work through Performance Max—and why they’re quickly becoming the most efficient media channel in automotive marketing. How Vehicle Ads Work: A Practical Guide for Auto Dealers and OEMs If you’re an auto dealer or OEM wondering how to drive more qualified leads at a lower cost, chances … Read more

A “How To” Guide for Marketers Ready for the Next Evolution in Google Ads How to prepare for the future of AI in advertising? What’s the next evolution after Performance Max (PMax)? In this guide, we’ll explore how artificial intelligence is reshaping marketing strategy — and why Google Ads AI tools are just the beginning … Read more

Google Ads is officially moving beyond the keyword — and AI Max for Search campaigns is one of the clearest signals yet of where paid search is headed. If you’re a marketer wondering: This Google Ads AI Max guide breaks it all down — with real-world insights from the automotive industry, where margin pressure is … Read more

If you’re running Google Performance Max campaigns in 2026 and not actively using search themes and audience signals, you’re leaving performance on the table. One of the most common misconceptions about Performance Max (PMax) is that it’s a “set it and forget it” campaign type. In reality, the best-performing PMax campaigns are the ones where … Read more

What It Is, How It Works, Where Ads Show, and Why It’s Dominating Paid Search If you work in digital marketing today, you’ve likely asked yourself at least one of these questions: This ultimate guide to Google Performance Max (PMax) answers all of that — and more. As Google continues its aggressive shift toward AI-driven … Read more