Hi — I’m Jace, a digital media strategist, problem-solver, and creative thinker with a passion for crafting advertising experiences that resonate and perform. I currently serve as Vice President of Digital Media at a leading full-service advertising agency in San Francisco, where I help brands thrive in today’s evolving digital landscape.
Over the years, I’ve had the opportunity to shape and execute data-driven media strategies for national and global clients, with a particular focus on the automotive sector. One of the highlights of my career was leading media innovation on a first-of-its-kind digital campaign for a major automotive brand — a project that blended automation, real-time data, and creative storytelling to elevate search performance and earned recognition at prestigious industry awards.
I bring a strategic mindset to every challenge and thrive at the intersection of analytics, technology, and creativity — always asking how we can better connect with audiences and drive measurable value. Whether optimizing paid media campaigns, integrating programmatic solutions, or collaborating with cross-functional teams, my approach centers on thoughtful planning, agile execution, and continuous learning.
Outside of strategy and media execution, I’m passionate about innovation in advertising: exploring how emerging tools and platforms can unlock new ways of reaching people and enhancing brand narratives. I’m constantly inspired by the evolving media ecosystem — and the opportunity to help brands stay ahead of the curve.
